Marketing Leadership
I can be your CMO or Marketing Director as and when you need me. I offer knowledge, direction and leadership without the commitment and cost of a full-time hire. I will complement and support your leadership team and can support or mentor your marketing department.
Marketing Strategy and Planning
Develop integrated marketing strategies incorporating brand, sales, CRM, digital and PR; all supported with actionable marketing plans to tackle challenges and meet targets.
Growth Strategy and Planning
Advise on, drive and implement the scaling of marketing teams, strategy and plans to support ambitious growth targets.
Customer Segmentation and Insight
Gain a better understanding of your customers and recommend how best to use this insight to drive acquisition, retention and/or loyalty targets.
Digital Transformation of Channels, Content and Online Marketing
Develop a digital strategy that incorporates the optimisation of each channel in terms of type and volume of content, as well as the optimisation of your online presence to drive awareness, consideration and purchase.
KPI Setting, Measurement, Reporting and Budgeting
Set marketing KPIs in line with business targets, recommend measurement tools across marketing channels, develop reporting templates, advise on investment levels and what ROI could look like.
Campaign Creation
Write a clear, inspiring and results-focused creative brief. Deliver that brief to a talented and recommended creative team, advise on strongest creative route and oversee delivery of work.
Budgeting and Restructuring
Review existing team structure and budgets. Advise on how best to restructure and allocate budgets for efficiency or growth.
Securing Sponsorship and Partnership Activation
Prepare pitch presentations, attend meetings and develop activation ideas.
Retail Marketing; E-commerce and Instore
Develop promotional, cyclical and product launch campaigns. Advise on instore and online communications, as well as influencer marketing.
‘Kate is one of those people who loves to create brilliant campaigns, build teams full of talented people and deliver everything with a rationale and logic that ensures everything is measured and considered‘.
Anthony Cole-Johnson, Director of Sales and Venue Experience at Southampton Football ClUB
katetarry.co.uk 